From Browsing to Consulting – The New Reality of Product Catalogs

The catalog of the future no longer just informs – it advises, it sells, and it knows its reader. Those who understand this concept today will have a real advantage tomorrow.
Users expect dialogue, context and relevance – and they expect a direct path to purchase. Catalogs that fail to deliver this will lose out – not because they are bad, but because other formats have long beenoffering exactly that.
This presentation shows what it means when product catalogs become truly interactive: when they merge with shop systems, respond to users instead of just providing information, and ultimately become asindividually tailored to a degree that no catalog has been able to achieve in the past. This is an invitation to rethink your own catalog. A practical presentation, with real-world lessons, critical questions, and an honest look at the limitations.

Nadine Hickertz

Nadine Hickertz has been shaping the development of the flip catalog at COMINTO GmbH since 2005 and has accompanied the product through all stages of technological evolution since its market launch –from classic print digitization to modern, data-driven product experiences.
With nearly 20 years of expertise, she combines in-depth product knowledge with strategic vision: from customer consulting and project support to the successful implementation of complex catalogsolutions. Nadine is responsible for continuous development in the area of technology, user experience and business goals – with a continuous focus on practical solutions that create tangible added value.