Content Management Transformation at ABUS: Meeting Requirements, Streamlining Processes, Bringing Systems Together
How does ABUS manage to deliver content efficiently on a global scale – while preparing for what comes next?
In this fireside chat, Torsten Mühlhoff, Marketing Controlling & Corporate Projects at ABUS, shares how the combination of DAM (CELUM), PIM integration and portals has created a central content foundation for both internal teams and external partners. Content is already structured and distributed seamlessly across multiple channels – with a clear perspective to extend this further, enabling direct catalogue production from the DAM via priint:suite. At the same time, ABUS continues to refine its data model, governance and rights management, while already addressing emerging topics such as AI and identity management.
Discover how ABUS is reducing complexity – and continuously evolving its content ecosystem.
Torsten Mühlhoff
After nearly 20 years in senior strategic IT roles at thyssenkrupp—most recently overseeing enterprise architecture, IT demand management, and IT communications—Torsten Mühlhoff worked as a freelancer from 2014 to 2017 in the fields of web and applications, media, and communications and editorial work. Since 2017, he has been handling a wide range of topics at ABUS in the Brand and Corporate Communications department: marketing controlling, cross-departmental project management, intranets, cloud-based email signatures, digital asset management with CELUM, and occasional photo and video productions. In addition, he is actively involved in corporate culture initiatives. In his free time, he plays the trumpet.
Stefanie Kehrer
As Partner Acquisition & Enablement Manager, Stefanie is responsible for expanding the CELUM partner ecosystem and fostering collaboration with both new and existing partners. Having held roles as Channel and Partner Business Manager in international IT security companies, she brings nearly 10 years of experience in working with sales and service partners. With this expertise, she supports partners in strategically expanding their CELUM-related portfolios. Guided by the principle “advantage through knowledge”, Stefanie places particular emphasis on open and proactive communication, ensuring that partners are always well informed and up to date.
