Product Data on a Global Scale at B. Braun: Best-of-Breed Instead of New Data Silos — with Syndigo, Sharedien & priint by Advellence
In this presentation, B. Braun demonstrates how Syndigo’s new priint app, acting as an interface to the priint:cloud, enables data-driven product publications to be generated both on demand and in advance — from both a business and a technical perspective.
The focus is on two key use cases: First, the on-demand generation of product data sheets, where content is generated in real time from Syndigo PIM. Second, pre-generation, where documents are automatically created, stored in Syndigo PIM, and distributed as product assets to digital channels and touchpoints.
The presentation demonstrates how business and technology can be combined in an integrated solution and how scaling and governance requirements, as well as channel- and target-group-specific communication, can be optimally integrated — from reduced time-to-market to globally consistent product communication with Syndigo PIM and priint:cloud.
Christian Broel
Christian Broel has worked at B. Braun for more than 30 years. He is responsible for Product Information Management for the B. Braun Group within the Global Marketing and Sales Service department. As a PIM evangelist, he has advocated for an omnichannel product communication strategy for years. He advises and supports global and local teams on efficient, sustainable and consistent product communication across all channels and touchpoints, while also taking into account regulatory and legal requirements.
Garvin Prenzing
Garvin Prenzing is the Managing Director of Advellence in Germany and an expert in AI-driven data, processes and technologies in the fields of marketing and e-commerce.
For over 25 years, he has been helping global companies achieve sustainable business impact by combining strategy with implementation. His focus ranges from MDM transformations to holistic PIM/DAM, content, and data platforms, including in complex SAP S/4 and Azure environments.
Garvin Prenzing holds an Executive MBA from the University of St. Gallen with a focus on change leadership, technology and innovation management. Additionally, he has actively supported numerous M&A, due diligence and strategy processes throughout his career.
Simon Putzer
Simon Putzer is CEO of GTM at Sharedien, where he oversees the company’s go-to-market strategy and growth initiatives. He has more than 25 years of experience in the SaaS, martech, and technology industries and combines deep industry expertise with a strong track record of driving growth and executing strategies in dynamic markets.
