Creative Production in the Age of AI: Efficient Workflows with Creative Cloud and Other Tools

From democratization and automation to the commercial use of AI in marketing. Katrin Gillet, Senior Manager, AI Strategy & Innovation EMEA, and Ingo Eichel, Senior Manager, Adobe Developer Community, discuss new features, efficient workflows, and partner solutions for Adobe Express and Creative Cloud.

Katrin Gillett

Katrin Gillett is Senior Manager of AI Strategy and Innovation EMEA at Adobe. At the intersection of AI, creativity and strategy, Katrin helps companies integrate new technologies into creative and marketing processes in an effective and scalable way.
As a speaker, she demonstrates on national and international stages how AI has evolved from an experiment into a strategic lever for growth, differentiation and sustainable transformation.

Ingo Eichel

Ingo Eichel manages the developer community at Adobe. He and his team support external partners and developers who create plugins, add-ons, and integrations for Adobe Express and Creative Cloud. These solutions and apps allow Adobe Express and Creative Cloud users to streamline their workflow, close product gaps and connect their creative tools to additional systems.