The Bundesverband Industrie Kommunikation e.V. (bvik), the industry association for communication & marketing, was founded in 2010 and is an independent organization for marketing managers in industry and professionals in the B2B communication sector. The association aims to promote, improve and professionalize cooperation between industrial companies and communication service providers. It offers its members a platform for exchange, knowledge transfer and dialog. With around 1300 active members, bvik is the largest B2B communications association in the DACH region.

The Leuchtturm event of the association is the DAY OF INDUSTRY COMMUNICATION (TIK). Year after year, under the motto "B2B Marketing of the Future", top-class speakers from industry and science take a look at the trends in the B2B sector. The bvik's B2B marketing event offers an interesting mix of well-known and top-class speakers: Trend researchers, scientists, keynote speakers and industry best cases. The TIK is an established meeting place for the entire B2B sector and, as the industry event of the year, a must in the calendar of every B2B marketer.