CELUM is a global leader in content & collaboration software, empowering brands to deliver engaging product experiences across all digital touchpoints and at any point in the customer journey. With CELUM, marketing teams create, manage and route vast volumes of product content for any audience and channel. The CELUM Cloud platform covers the entire content supply chain, combining a central hub for content with tools for agile teamwork, process automation, online proofing and file synchronization & file sharing. CELUM's global footprint of 900+ customers includes well-known brands such as Mammut, SCOTT Sports, HiPP, CLAAS and voestalpine. Founded in 1999 by CEO Michael Kraeftner, the company has since evolved into a leading global supplier while still owner-managed and fully dedicated to its vision and customers.

CELUM Content Supply Chain Management Platform

CELUM is the content supply chain management platform to perfectly showcase products and to use marketing assets to their full potential. Leading brands use CELUM to create, manage and route product and marketing images, videos and documents.

The platform is the ideal solution for handling complex digital asset management scenarios and includes
•    a DSGVO-compliant sync-drive tool,
•    an integrated workflow system with online proofing,
•    connectors to numerous third-party systems,
•    solutions that can be individually adapted to customer needs.

CELUM guarantees the full scope and scale of enterprise-wide content supply chain management.

  • Faster decisions
  • Smarter asset management
  • Faster project execution
  • Central source of information
  • Centralized communication
  • Time savings due to reduction of meetings
  • Lower project costs thanks to fewer errors and delays

The most important CELUM functionalities

Digital Asset Management

  • Freely configurable metadata fields and tags
  • Bulk upload & content ingest service
  • Dynamic file conversion
  • Automated content export and routing
  • Content Delivery Network (CDN)
  • Granular access rights management
  • Flexible content structures (collections)
  • Flexible asset types
  • Basic AI - Asset Auto-Tagging
  • Basic AI - Similarity Search
  • Basic AI - Face Recognition
  • Advanced AI - Object Auto Recognition
  • Advanced AI - Text Recognition & Extraction
  • SDK for extensions and customizations
  • Multilingual (CELUM supports the following interface languages by default: DE, EN, FR, IT, ES, PT. Extensions by the customer are flexibly possible).
  • On-the-fly rendition generation of the content in (practically) any output format
  • Direct integration with the tools that users work with on their devices

File Sync & Share

  • Secure file sharing
  • File sync/offline access with CELUM Drive
  • Download links with expiration date (PIN links)
  • Download portals in customized design (SmartViews) for different target groups

Content Workflows with CELUM

  • Custom workflows for marketing projects    
  • Multi-stage approval processes with task lists
  • Visual workflow designer
  • Auto-assignments with Robots
  • Set or change due dates with Robots
  • Task creation restrictions with Robots
  • Automatic update of assets to and from CELUM Content across the CELUM Content Supply Chain Platform

Agile Collaboration with CELUM

  • Shared workrooms for teams and projects
  • Custom workroom templates
  • Unlimited tasks
  • Task management with Kanban boards
  • Personal cockpit for tasks
  • Comment on tasks and files
  • Online file storage
  • File versioning and version comparison

Online Proofing with CELUM

  • Review & approve all file types
  • Unlimited proofs
  • Side by side version comparison
  • Comment on files
  • Markup tools for visual feedback
  • Annotations on
    • images
    • video
    • audio
    • documents


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Customer Story


Customer Story


Customer Story

Kings College London

Customer Story

Silhouette International


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