CELUM is one of the world's leading providers of file management, product content management and transparent collaboration solutions for marketing teams. With around 100 employees and its established cloud software product CELUM ContentHub, the company has dominated the market for digital asset management for 15 years. With CELUM WorkRooms, it offers a SaaS solution that revolutionizes task, file and release management in marketing teams.

More than 900 of the best-known companies, including Lidl, Pernod Ricard, SKANSKA, SCOTT Sports, CLAAS, 3M, Hipp, FC Bayern Munich, voestalpine and STO Group, are among CELUM's worldwide customers.

Since its foundation in 1999, owner-managed and with locations in Vienna, Linz and Munich, CELUM combines start-up spirit with traditional values such as sustainability and the consistent pursuit of long-term goals. The ultra-modern headquarters and software development center in Linz is one of the most spectacular office buildings in the country and combines future-oriented, ecological architecture with traditional alpine features.

CELUM helps its customers to emerge as winners in the digital, content-oriented competition for customers and enables marketing teams to achieve a new level of effectiveness through transparency in collaboration.

About the CEO:

Michael Johann Kräftner, born in 1978 in Linz and graduate of the 1998 "Media Technology and Design" class at the University of Applied Sciences Hagenberg, is the founder and has been the owner of CELUM since 1999. As CEO, he is now primarily responsible for product strategy and vision of the internationally operating company and is a recognized expert in the field of marketing process optimization and technological disruption of content in commerce processes.

  • Digital Asset Management
  • Product Content Management
  • Perfect branding with Brand Content Hub
  • Teamwork Management – internal and external
  • Sales and POS enablement
  • Flexible integration of third-party systems


CELUM ContentHub


Manage, distribute, integrate, and control multimedia content across your creative and marketing teams as well as across the enterprise conveniently from your desktop or mobile application.
Scalable repository for millions of assets and users.

  • Enterprise integration capability including LDAP, SSO / SAML, BPMN 2.0, full APIs and a Native Mobile App.
  • Search for keywords, categories, metadata, full text, color and more.
  • Consistent brand appearance
  • Versioning and license management
  • Granular authorization management
  • DSGVO Compliance


A centralized system to manage, distribute and control all multimedia product content by brand, product line, market or your own categories.

  • Connect your product database or SAP to link to images in SKU and BOM.
  • Safeguard pre-release product marketing files and images and publish them automatically at a predefined time.
  • Deliver the latest product images, videos, packaging or even "3D spins" on websites to your salespeople and dealers at the touch of a button.


Manage, publish and track your multimedia content across all your social media channels. Instantly publish videos, stories, or images for any distribution channel.

  • Publish selected media to social networks with a single click.
  • Manage the time schedule for displaying or removing your media content.
  • Monitor all activity on your channels including likes, views and comments from a central location.

CELUM WorkRooms


WorkRooms blends agile task management with superior file organization. Get a visual overview of projects, reviews and approvals and share your files with anyone.

  • Preview and comment on almost any media type, be it image, video, audio, or text.
  • Share, approve and delegate any work to unlimited users without additional costs.
  • A new kind of workflow: make your teamwork transparent, agile, and easily manageable.

CELUM Content Collaboration Cloud

Digital Asset Management, Team Collaboration, and File Sync & Share converge into one revolutionary, user-focused platform. By truly covering the content lifecycle end-to-end, CELUM allows leading brands to tell engaging product stories and empowers its workforce to work collaboratively like never before.
The CELUM Content Collaboration Cloud is made up of various segments that combined give you marketing superpowers:

  • Brand Content Hub helps you to transform Brand Content to Brand Equity
  • Make product content an experience that sells with a Product Experience Hub
  • Online Content Review and Approval
  • Agile Collaboration for Marketing Teams
  • Sales and POS Enablement with your crucial files at hand, always and everywhere!
  • GDPR-ready Enterprise File Synchronization and Sharing with ease and compliance


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Customer Story


Customer Story


Customer Story

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Customer Story



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