Celum - Priint

Profile

CELUM is a global leader in content & collaboration software, empowering brands to deliver engaging product experiences across all digital touchpoints and at any point in the customer journey. With CELUM, marketing teams create, manage and route vast volumes of product content for any audience and channel. The CELUM Cloud platform covers the entire content supply chain, combining a central hub for content with tools for agile teamwork, process automation, online proofing and file synchronization & file sharing. CELUM's global footprint of 900+ customers includes well-known brands such as Mammut, SCOTT Sports, HiPP, CLAAS and voestalpine. Founded in 1999 by CEO Michael Kraeftner, the company has since evolved into a leading global supplier while still owner-managed and fully dedicated to its vision and customers.

CELUM Content Supply Chain Management Platform

CELUM is the content supply chain management platform to perfectly showcase products and to use marketing assets to their full potential. Leading brands use CELUM to create, manage and route product and marketing images, videos and documents.

The platform is the ideal solution for handling complex digital asset management scenarios and includes
• a DSGVO-compliant sync-drive tool,
• an integrated workflow system with online proofing,
• connectors to numerous third-party systems,
• solutions that can be individually adapted to customer needs.

CELUM guarantees the full scope and scale of enterprise-wide content supply chain management.

Faster decisions
Smarter asset management
Faster project execution
Central source of information
Centralized communication
Time savings due to reduction of meetings
Lower project costs thanks to fewer errors and delays

The most important CELUM functionalities

Digital Asset Management

Freely configurable metadata fields and tags
Bulk upload & content ingest service
Dynamic file conversion
Automated content export and routing
Content Delivery Network (CDN)
Granular access rights management
Flexible content structures (collections)
Flexible asset types
Basic AI - Asset Auto-Tagging
Basic AI - Similarity Search
Basic AI - Face Recognition
Advanced AI - Object Auto Recognition
Advanced AI - Text Recognition & Extraction
CELUM Open API (REST, SOAP)
SDK for extensions and customizations
Multilingual (CELUM supports the following interface languages by default: DE, EN, FR, IT, ES, PT. Extensions by the customer are flexibly possible).
On-the-fly rendition generation of the content in (practically) any output format
Direct integration with the tools that users work with on their devices

File Sync & Share

Secure file sharing
File sync/offline access with CELUM Drive
Download links with expiration date (PIN links)
Download portals in customized design (SmartViews) for different target groups

Content Workflows with CELUM

Custom workflows for marketing projects
Multi-stage approval processes with task lists
Visual workflow designer
Auto-assignments with Robots
Set or change due dates with Robots
Task creation restrictions with Robots
Automatic update of assets to and from CELUM Content across the CELUM Content Supply Chain Platform