W4 is an international digital marketing agency headquartered in Zurich. For over 30 years, we have supported companies in their digital transformation—from marketing automation and lead generation to data-driven product communication.

With Elytra, W4 has introduced modern PIM software that enables companies to achieve maximum transparency and efficiency in product data management. It forms a central data source for product information and takes product communication and data management to a new level—with automated processes, a high degree of flexibility, and practical, personalized support from the experienced team at W4.