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Marketing assets @scale

We are a leading partner for scaling media production. We assist marketing teams to efficiently implement high volumes of marketing assets - allowing more time for strategic topics. To do this, we build a Marketing Asset Factory for our clients that reduces the time and cost of creating marketing content by up to 40%.

When implementing the Marketing Asset Factory, the core issues of industrial production are transferred to marketing operations:


a) Standardization - Standardize recurring operational marketing processes, map standards in marketing workflow tools and modularize content by using templates, for instance.

b) Automation - Use of AI such as Dall-E, Midjourney, ChatGPT etc., use of scripts and standard templates, use of workflow technologies for e.g. automatic notification of participants.

c) Smartshore - Graphic design, 3D visualization, motion graphics, post-production, artwork adaptations in Thailand, data maintenance and software development in Istanbul, POS production (e.g. window prints, stickers, customer stoppers) including picking and warehousing in Poland.

An information graphic describes “Marketing Asset Factory”.
  • Consulting on marketing IT and transformation
  • Successful IT projects for retailers and brands
  • Creative services with Smartshore Center in Asia and Europe
  • IT solutions (DAM, PIM, Web2Print, Workflow)
  • POS services

With the introduction of the Marketing Asset Factory, operational marketing can achieve a high level of process stability. Standardized and automated processes provide all process participants with clear guidelines as well as a reduction of errors. Additionally, dashboards are available to all participants allowing for a high level of transparency as to which process phase individual assets are in. On this basis, marketing develops an efficient organization, optimized communication, enthusiastic customers and ultimately a significant contribution to sales success.

We have been working with WERK II for more than 10 years. We are experienced in connecting the WERK II priint:comet technology via web services and the automated integration of InDesign servers and networking with PIM and DAM systems.

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Marketing Asset Factory

Contact

Balcke-Dürr-Allee 1
40882 Ratingen
Germany

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Region

D-A-CH