Celum - Priint

Profile

Large organisations need to communicate their brand and products in engaging stories. Our technology allows them to create those stories, manage them at scale and present them in an outstanding way. Even great products require remarkable presentation to win on the digital shelf, and in the fight for talent, every company understands that it is a brand that needs to be activated as efficiently as possible. CELUM solves these challenges with Product Content Management, Brand Management and Creative Content Collaboration. All three are based on CELUM’s unique SaaS Content Supply Chain Management Platform. This allows large marketing-, brand- and product teams to build engaging experiences by creating, approving, managing, and using content across every channel and understanding its impact - at scale. Nearly 150 employees work tirelessly at various locations for hundreds of clients, including brands such as Lidl, BAUHAUS, Magenta Telekom (T-Mobile Austria GmbH), Outfront Advertising, Essity, Redcare Pharmacy and Sartorius. For more information visit www.celum.com.

The European High-End Digital Asset Management for Product Content- and Brand Management

CELUM offers a true content supply chain to create and approve content, build a single source of truth to deliver any content anywhere to win on the digital shelf and tell your brand story - at scale.

The CELUM platform offers:
Make Brands Understood and Thrive
The only Brand Management solution built specifically for MULTIBRANDS and manufacturing.

Make Products Win on the Digital Shelf
The only High-End DAM for the most DEMANDING SCENARIOS in retail and manufacturing.

The illustration shows two people standing to the right and left of four images. Certain settings can be made for each individual image, such as filter options or image cropping. It is about the management, organization and distribution of digital content

Streamline creative processes
Faster approvals and project delivery
Faster go-to-market
Improved, centralised asset management
Optimised asset distribution across all channels
Stronger brand presence
Audience-tailored content through insights and analysis
Lower project costs thanks to fewer errors and delays

CELUM Product Overview

High-End Digital Asset Management

Organise, enrich and deliver digital assets in the most demanding scenarios. A single source of truth for all your digital media assets. Improve brand consistency across all channels. Streamline product content creation and distribution for a better digital shelf experience.

Review, Approval & Workflow

One central, easy-to-use way to visually comment, review and approve any type of content. Delivering content to market quickly and flawlessly is imperative. CELUM’s effective feedback and approval process, streamlined creative workflows, and efficient collaboration offer a winning combination that delivers results.

Tailored Audience Frontends

Provide high-performance, tailored content and excite your audiences. Easily create brand guidelines and showcase your product portfolio assets to specific target groups to optimise content encounters. Wow content-starved audiences with exceptional content experiences.

Content Templates

Save time and money by empowering your organisation – let everyone create brand-safe documents. Accelerate content creation, like ads, images, PDFs, and more, with pre-approved templates and enable teams to amplify your brand message without design skills, all while maintaining corporate standards.

Product Content Studio

Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact. A unique toolkit to control the flow of important or regulated content in the context of the products it represents and the regions in which it is to be used.

Insights & Analytics

Understand audience behaviour and content performance through data-driven insights. As your content and audiences rapidly expand, it’s crucial to have content performance insights at your fingertips. Identify your most engaged users, the most popular downloads and site search success.

Application Integrations

Centrally Governed Content Everywhere – CELUM as the Centrepiece of Your Content Ecosystem. Break down content silos and ensure content governance with industry-leading integrations. Route your content wherever needed – from creative tools to PIMs, and on to your commerce or DX platform.

CELUM AI

Let CELUM Content AI improve content discoverability and rights management. Our platform helps you automate tasks and elevate the creative process – from conception to engaging audiences. Execute an AI-powered content strategy with CELUM.