The New priint:illustrator Tables

Exclusive Insights on "Haeme's Senf Live"

In May, our priint CEO Horst Huber was a guest on "Haeme's Senf Live" and talked with Haeme Ulrich about the future of desktop publishing, tables, and shared some stories.

Haeme Ulrich is part of the team morntag and hosts the online show "Haeme's Senf Live" where he interviews guests on his platform to discuss recent innovations, new techniques and developments & news in the publishing industries.

How long will we continue to work with desktop publishing programs?

For many this is a difficult question to address- but for someone with more than 20 years of experience in desktop publishing, it's easy to answer. Horst Huber provided his opinion on how he sees the future: Even "digital natives" have grown up with Print & Publishing and the tools commonly used for it, such as Adobe InDesign, Photoshop or even Illustrator. These programs will not "disappear" in the near future. They will, however, be supplemented by "little helpers" and conveniences that are often AI-based. This is just one of the three aspects why Horst Huber believes in the future of desktop publishing programs. You can listen to the full interview here.

Real tables in Illustrator in the blink of an eye.

For more than 20 years, Horst Huber has been involved with desktop publishing and layout automation with the associated special topic of "tables". Whereas the first tables were created with great effort in QuarkXpress more than two decades ago, today they are created effortlessly in Adobe InDesign. However, packaging or labels are created in Adobe Illustrator and not in InDesign. Our developers were eager to develop and offer the table UX of InDesign for Illustrator as well. And that's exactly what we're doing today: moving away from hours of manual work to design a table in Illustrator to an automatically created table that remains formatable.

Watch the short live demo shown by Horst Huber in the interview.

Beginning June 1, 2021 we will also publish a beta version to all pre-registered interested parties. We are looking forward to giving interested parties the opportunity to test the new module and get your feedback.

We would like to thank "Haeme's Senf Live" for the invitation and look forward to being able to inspire many interested parties with our recent developments.

priint:illustrator tables