Partnership Priint & inRiver

inRiver and priint:suite drive product information publishing

On May 17, 2017, inRiver Chicago announced the partnership with priint Group. inRiver is the leader in cross-channel product information management and enrichment solutions, and priint Group is developer oft he priint:suite, the leader in Multichannel Publishing for product communication. Due to the partnership, inRiver can provide customers of any size an enterprise-grade platform to facilitate complex publishing of product information.

Joe Golemba, Vice President of Channel and Alliances at inRiver:

„The capabilities of priint.suite give inRiver customers access to an additional publishing platform that is recognized globally. By adding priint:suite to the inRiver solution, our customers will be able to give their creative marketers direct and live access to their inRiver data directly from Adobe InDesign without any design or creative limitations.“

Through the addition of other connectors, marketers can also access data from other sources through the same interface to create the complex data-driven publications needed for modern omnichannel marketing. Additionally priint:suite allows for the automated layout and production of these publications to significantly reduce production timeframes.

Horst Huber, Founder and CEO of priint Group:

“With the combination of inRiver and priint Group solutions, customers of any size can easily meet the demands of true multi-channel marketing. Marketers can obtain direct access to their live product data to create any kind of publication required.”

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. Our powerful inRiver Product Marketing Cloud radically facilitates the creation, handling, and distribution of perfect product information for world-class customer experience across all touchpoints, in multiple languages. More than 900 brands around the world rely on inRiver Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network (PRIME). The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.