Melago and WERK II

In future, all print and publishing touchpoints for multichannel communication will be served even more comprehensively. Touchpoints such as in-store communication, POS marketing, in-store TV can be easily integrated into the customer journey quickly, according to the retail strategy of WERK II.

Customers such as Rigips, Fissler, MTU, Aral, Celesio with DocMorris and Gehe Pharmahandel and the Beauty Alliance have been relying on the Melago platform for many years in their POS marketing. Founded in 2001 by Robert Lindmaier, Melago brings over 18 years of experience in standardization and automation of pre-print processes.

The company's CEOs have been in contact for many years: more than 25 years ago, Melago's Managing Director, Robert Lindmaier, at Udo Bär's, was Horst Huber's second customer, with his first company during that time “Schnitstelle” the first database Publishing solutions on the market. Both entrepreneurs have in common that they have been active on the market for many years and continuously have built up comprehensive know-how in multi-channel publishing solutions on the market. As a high-performance service partner of Melago, WERK II will expand its help desk capacities in order to be able to continue operating and expanding POS solutions in the future. Robert Lindmaier will contribute his consulting expertise and professional know-how as Senior Business Consultant to the consulting team of WERK II and to reinforce the Duisburg priint team on May 1, 2018.