Mastering the digital metamorphosis

That was Handelskraft 2024

Our priint:team recently spent two days in Leipzig with our partner dotSource SE at the Handelskraft Conference 2024 as an event Sponsor. Everything was themed around the digital metamorphosis and the challenges that companies must acknowledge.

The fantastic moderation team of Franzi Kunz and Stefan Renz guided attendees through two days full of innovations, along with digital transformation and change management processes. The program was not only top-notch, but also delivered what it promised: various topics such as AI in companies, creating acceptance for new technology in the company, and the next era of data - in short, getting to know all the necessary tools to successfully master the digital metamorphosis.

Presentations such as "Where does German B2C commerce stand?", "Innovation motivation as a success factor in B2B: leading digital disruption" and "Successfully shaping digital transformation: Developing Digital B2B Business Models in the Event Industry" gave attendees different and interesting insights into projects, such as from Messe Leipzig, divibib or Ottobock SE.

If you were unable to attend the event in person this year, we recommend contacting the dotSource SE team, as all presentations were recorded and will be made available upon request.

The parallel workshops on the second day were a particularly special highlight for our priint team. Together with our colleagues from dotSource SE, Jessica Theimer and Juliana Sadlau, we were able to help shape one of the workshops. Myths about PIM-to-print were dispelled, pain points were identified and solutions were developed together. Additionally, priint CEO Horst Huber gave the participants deeper insights into customer projects on how a successful digitization strategy with print can work.