Insights from Melaschuk-Media
Saving costs in multichannel publishing using case studies
Ira Melschuk is an accomplished expert and a well-known contributor to the publishing industry. As the owner of Melaschuk-Medien, Ira offers vendor-neutral consulting, seminars and workshops focusing on web-based systems for all types of marketing including, web-to-print, web-to-publish and cross-media.
In her presentation "Saving Costs in Multichannel Publishing", Ira demonstrates how time and costs can be saved in various media production processes by using three case studies. The case studies presented highlight document-based translation management, the use or an ROI calculation for a marketing portal, and print and layout processes with and without database integration by using the example of an automotive supplier.
Note: The video is in German language, but with English subtitles.