Turning product data into exceptional product experiences
Product communication has evolved far beyond the traditional catalog. Today, product information must perform across countless touchpoints: in price books, online shops, marketplaces, data sheets, and increasingly, AI applications. This is where Product Experience Management (PXM) comes in: it connects product data, media, content, and publishing processes so that customers receive consistent, up-to-date, and relevant information across all channels.
Reliable product data forms the foundation for this. PIM and DAM create a centralized basis for information and media, while integrated publishing processes transform them into tailored content for different markets, target audiences, and channels. Automation drives speed and scalability. At the same time, data quality, governance, and human oversight remain critical, because not every good decision can be automated.
At priint:day 2026, this very connection between technology, processes, and people came to life. Through real-world projects, customers, partners, and experts demonstrated how companies are breaking down data silos, automating catalogs and price books, better organizing content, and preparing their product communication for new digital channels and AI applications.
The priint:day 2026 in numbers
30+ onstage presentations on PXM, product data, database publishing, and product communication
450+ attendees at the industry event dedicated to the future of product communication
45+ experts taking the stage to share insights into customer projects, technologies, and trends
Next-level publishing: How a single source of truth is putting an end to the copy-paste era
Verena Uhlenbrock and Mona Tenbusch, Rudolf Ostermann
With 20 country-language combinations, 11 product ranges, and numerous catalogs, brochures, and online store content, manual copy-pasting had become a daily bottleneck at OSTERMANN. Today, thanks to a centralized architecture comprising PIM, CMS, data exchange, and publishing, content is processed directly from its primary source systems. Changes flow automatically through the process chain, language versions remain consistent, and approvals are streamlined. In this context, a single source of truth is far more than just a technical concept: it fundamentally transforms workflows, responsibilities, and collaboration across the entire company.
The future of product data: How AI is transforming PIM
Jürgen Mayer, Hoffmann Group and Stefan Reinhardt, Informatica by Salesforce
AI can generate copy, enrich information, and automate processes. But to do so, it requires one thing above all: reliable context. Informatica and the Hoffmann Group demonstrate why consistent product data, clear relationships, and a robust governance model form the foundation for resilient AI applications. Only when data is transparent and interconnected can AI unlock its full potential—ranging from product information enrichment to order assistance and automated processes. Businesses that strengthen their data foundation today are establishing the bedrock for the AI applications and agents of tomorrow.
Automation strategies for optimizing print production at Hansgrohe
Timo Zimmermann, Edith Gref and Dilara Nacar by Hansgrohe
At Hansgrohe, 1,000-page price books in 23 languages and for 21 countries are generated almost entirely through automation. The priint:suite not only creates product pages, but also compiles overview pages, tables of contents, and thumb indexes from a single, shared data source.
Corrections are stored centrally and distributed transparently through a structured workflow. The result is greater consistency across all markets and significantly less manual effort, all while maintaining rigorous quality control of the printed price book.
Shaping the future together: The evolution of our catalog project
Heike Moll, Sandvik Coromant
At Sandvik Coromant, manual catalog production used to take three years. Then it became clear: the catalog itself wasn't the issue, but rather the way it was being produced.
In just ten months, the company established a data-driven foundation for multilingual publications using reusable templates and standardized structures. As a result, the catalog has become part of a growing product data ecosystem. Key factors for this success included a clear focus, shared responsibility, and a commitment to developing the solution step-by-step.
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