Value streams are sequences of activities that create value for a customer, from the emergence of an idea to the provision of a product or service.

Variants are different versions of a product or content that differ in specific characteristics. Output variants are derived selectively from a shared basis- for example: for different channels or target groups.

Virtual Reality (VR) is a computer-generated, immersive environment that users can enter and interact with using special devices.

Voice commerce is the purchase of products or services through voice commands, for example using voice-controlled assistants.