Specialist Terms in Product Communication, Publishing Automation and Data Management

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Packaging hierarchies 

Packaging hierarchies describe the arrangement of different packaging levels for a product, from the smallest sales unit to larger packaging or transport units. They support efficient control of storage and logistics.

Page count management

Page count management refers to the systematic planning and control of the number of pages in documents. The goal is to manage scope, layout, and production effort efficiently.

Payload

Payload refers to the actual useful content of a message or data packet, which contains the relevant information, as opposed to control or header data.

Perceptrons

Perceptrons are simple artificial neurons that weigh and combine inputs and use an activation function to generate an output. They form a basic concept of neural networks.

Performance tools

Performance tools are software tools for monitoring, analyzing, and optimizing the performance of systems and applications. They help ensure efficiency and stability.

Personalization

Personalization (data-driven personalization) (cross-channel personalization): Personalization refers to the data-based adaptation of content, offers, and interactions to individual needs and behavioral patterns. Cross-channel personalization ensures a consistent experience across different channels.

Personalized customer experience

A personalized customer experience adapts content, offers, and interactions individually based on customer data, preferences, or behavior. The goal is a relevant and consistent customer experience.

Pictogram

A pictogram is a simplified graphic symbol that conveys information or instructions quickly and, as far as possible, without words.

PIM structure

A PIM structure refers to the systematic setup and organization of product information within a PIM system. It defines how product data is structured, linked, and provided for different channels.

PIM system (Product Information Management system)

A PIM system is a central software solution for capturing, managing, and providing product information. It ensures consistent, up-to-date product data across multiple channels

Placement rules (in templates)

Placement rules in templates define where content is inserted automatically. They ensure consistent and correct positioning in the layout.

Platform crew

A platform crew is a team that operates, maintains, and continuously develops a digital platform. It ensures the platform’s stability, functionality, and ongoing improvement.

Plug-in

A plug-in is a software component that adds extra functions to an existing application without fundamentally changing its core functions.

Power-user interface

A power-user interface is an advanced user interface for experienced users. It offers additional functions and flexible configuration options for efficient work.

Price labeling; price-labeling process

Price labeling (automated price labeling); price-labeling process: Price labeling is the creation and display of price information for products. In automated price labeling, data and layouts are processed and output with software support.

Price maintenance

Price maintenance is the continuous updating and management of prices to ensure that they remain correct and consistent.

Price poster

A price poster is a highly visible point-of-sale advertising medium that highlights the price of a product or offer and supports the purchasing decision.

Pricing (dynamic pricing)

Pricing is the process of setting prices for products or services. Dynamic pricing adjusts prices according to factors such as demand, competition, or market conditions.

Print automation

Print automation is a software-supported process in which content and layouts are automatically generated from data and prepared for the production of print media.

Print platform

A print platform is a system that supports the creation, management, and production of print publications and brings together content from different data sources for this purpose.

Print publishing system

A print publishing system is a software solution for the automated creation and management of print publications. It connects content, product data, and layouts, enabling efficient production of catalogs, brochures, or price lists.

Print system

A print system is a software solution for the central capture, organization, and processing of content for the efficient creation and production of printed materials.

Product communication

Product communication (customer-centric); (personalized product communication): Product communication is the targeted communication of product information to customers. It can be personalized and tailored to individual needs or contexts.

Product content

Product content includes all content that describes and communicates a product, such as text, technical data, images, videos, or other media.

Product data

Product data (consistent product data), (structured product data) (mapping of product data): Product data includes all information that describes a product. Consistent product data is uniform and contradiction-free; structured product data is clearly organized and machine-readable. In mapping, product data is assigned to the corresponding fields or structures of a target system.

Product data (structured, unstructured)

Product data includes all information about a product. Structured product data is clearly organized and machine-readable, while unstructured product data exists, for example, as free text, images, or videos.

Product data management

Product data management is the central capture, structuring, and maintenance of product information. The goal is a consistent, up-to-date data basis that can be used across systems.

Product Experience Management system (PXM)

A Product Experience Management system (PXM) manages and optimizes product information to provide consistent, relevant, and engaging product experiences across multiple channels.

Product experience strategy

A product experience strategy defines how product information is prepared and delivered to create consistent, relevant product experiences across different channels.

Product features

Product features are the characteristics and functions of a product that describe its nature, performance scope, and benefits.

Product information

Product information (consolidation of product information) (complete, rich, contextual): Product information includes all data and content that describes a product. Consolidation brings together information from different sources to provide complete, rich, and contextual product information.

Product lifecycle management

Product lifecycle management is the strategic management of a product across its entire lifecycle, from development and production to sales, use, and phase-out.

Product logistics

Product logistics is the planning and control of goods flows from the manufacturer to the end customer, including storage, transport, and distribution. The goal is efficient, on-time supply.

Product master data

Product master data is basic, long-term information about a product, such as its name, item number, dimensions, or weight. It serves as a central reference for different business processes.

Product onboarding

Product onboarding is the structured integration of new products, along with their relevant data and media, into a system so they can be used by sales and marketing.

Product range adjustment 

Product range adjustment is the targeted change of a product or service offering to align it with customer needs, market conditions, or company goals.

Product range, curated product range 

A product range includes all products or services offered by a company. A curated product range is a selection compiled according to specific criteria such as quality, theme, or target audience.

Product selection (customer-specific product selection)

A product selection is the compilation of products for a product range or offer. A customer-specific product selection is tailored to the needs of a particular customer.

Production monitoring

Production monitoring is the continuous control and analysis of production processes to ensure quality, efficiency, and on-time workflows.

Program code (macros)

Program code, such as macros, consists of instructions or scripts that automate recurring tasks and simplify workflows.

Programmatic print

Programmatic print is the automated, data-based creation and control of print media. Content and layouts can be generated and personalized dynamically.

Programming language

A programming language is a formal system of rules and symbols used to formulate instructions for computers and create programs.

Prompt

A prompt is an input or instruction given to a system, especially an AI model, that is intended to trigger a specific output or response.

Proof of concept

A proof of concept (PoC) is a practical feasibility check used to determine whether an idea, technology, or solution can be implemented in principle.

Provider data onboarding 

Provider data onboarding refers to the structured transfer, checking, and enrichment of supplier or manufacturer data into a system. The goal is a complete and consistent database  for further use.

Publication processes

Publication processes include all steps from creation and review to approval and publication of content in different media and channels.

Publishing platform

A publishing platform is a digital system that centrally manages and prepares content and makes it available for publication across different channels.

Push notification

A push notification is a message actively sent by the system to a device to inform users about new information or events.

Push-to-publish

Push-to-publish is an automated process in which approved content is published directly to a defined output medium without manual intermediate steps.

Python

Python is a versatile programming language with clear syntax and extensive libraries. It is used for web development, data analysis, automation, and AI, among other applications.