Specialist Terms in Product Communication, Publishing Automation and Data Management

O

OAuth

OAuth is an open standard for authorization. It allows applications to access protected resources without users having to pass their credentials on to the application.

Object storage systems

Object storage systems store data as standalone objects with metadata and a unique identifier. They are particularly suitable for large volumes of unstructured data and enable scalable storage.

Object store (in Kanban)

An object store is a central storage area where files or other objects are stored and made available for tasks or processes in the workflow.

Omnichannel

Omnichannel refers to the seamless connection of all communication, service, and sales channels within a company. The goal is a consistent, end-to-end customer experience across all touchpoints.

Omnichannel experience

An omnichannel experience refers to consistent interaction across interconnected channels. Information and processes are connected across channels.

Omnichannel marketing

Omnichannel marketing refers to a marketing strategy in which communication and sales channels are integrated to create a consistent brand experience across all touchpoints.

Omnichannel strategy

An omnichannel strategy seamlessly connects communication, service, and sales channels. The goal is a consistent, end-to-end customer experience across all touchpoints.

On demand

On demand refers to the provision of content, services, or products exactly when they are needed.

On-premise

On-premise refers to operating software or IT infrastructure within a company’s own environment. Systems and data are operated on infrastructure owned or controlled by the company.

One-to-one communication

One-to-one communication refers to direct, personalized exchange between a company and an individual person. Content is tailored individually to that person’s needs.

Online marketplaces

Online marketplaces are digital platforms on which different providers offer products or services, and customers can compare and purchase them centrally.

Open Datacheck

Open Datacheck is an online platform for checking and validating product data according to industry standards. Manufacturers can provide checked data for retail and trade partners.

OpenAI

OpenAI is a company that develops technologies and models for artificial intelligence, including generative AI systems.

Organizational development

Organizational development refers to a planned process for developing structures, processes, and corporate culture. The goal is to improve an organization’s effectiveness and adaptability over the long term.

Outsource

Outsourcing refers to transferring tasks or processes to external service providers- for example to conserve resources, use specialist expertise, or reduce costs.