Specialist Terms in Product Communication, Publishing Automation and Data Management
Machine learning (in the context of AI)
Machine learning is a subfield of artificial intelligence in which models learn patterns from data and derive predictions or decisions from them.
Major release
A major release is a new main version of software with substantial changes or new functions. It may involve changes to existing functions and limited backward compatibility.
MAM system
A MAM system (media asset management) is used for the central management of digital media content. Among other things, it enables structured storage, metadata management, search, and efficient workflows.
Mapping (mapping data fields)
Mapping refers to the assignment of data fields between different systems or data structures. This allows information to be transferred and interpreted correctly.
Marketing systems
Marketing systems (relating to connecting data across multiple systems): Marketing systems are digital platforms that connect data from different sources and support marketing processes such as campaign management, automation, content creation, and analysis.
Marketing workflow
A marketing workflow is a structured sequence of tasks, processes, and approvals in marketing. It supports the efficient planning, creation, and implementation of marketing activities.
Master data governance
Master data governance refers to the strategic management of policies, processes, and responsibilities for master data. The goal is to ensure its quality, consistency, and availability across the company.
Master data, master data management
Master data is basic, long-term information about central business objects such as products, customers, or suppliers. Master data management covers its structured maintenance and updating to ensure quality and consistency.
MDM
MDM (master data management) refers to the central management of master data through processes, technologies, and policies. The goal is a consistent, correct, and reliable database within the company.
Media discontinuity
Media discontinuity refers to the interruption of a digital process in which data must be transferred manually or via another medium. This can affect efficiency and data quality.
Media, Media format
The standardized structure in which digital content such as text, images, audio, or video is stored, transmitted, and displayed.
Median wealth
Median wealth is the wealth value at which half of a group owns more wealth and the other half owns less. It describes wealth distribution without strong distortion from outliers.
Medical Device Regulation
The Medical Device Regulation (MDR) is an EU regulation for medical devices. Among other things, it defines requirements for safety, performance, conformity assessment, and market surveillance.
Messenger services
Messenger services are digital applications for the direct exchange of messages, images, files, or other media between users.
Meta (as a company)
Meta is a U.S. technology company and the operator of platforms such as Facebook, Instagram, and WhatsApp. The company is active in digital communication, advertising, and virtual reality, among other areas.
Metadata
Metadata is information about other data, for example its content, structure, origin, or properties. It makes data easier to find, categorize, and use.
Middleware
Middleware is software that mediates between applications or systems and enables their communication, data exchange, and integration.
Migrate (migrating product data)
Migrating refers to transferring and, where necessary, adapting data such as product information from one system or format to another.
Migration, migration process
Migration refers to the planned transfer of data, applications, or systems into a new environment. The goal is to ensure functionality, data consistency, and availability.
Mind map
A mind map is a visual representation of information in which content is arranged hierarchically around a central topic. It helps show relationships and structure ideas.
MinIO®
MinIO® is an open-source solution for distributed object storage. It stores data as objects and makes it available via an Amazon S3-compatible API.
Multi document handling
Multi document handling refers to a system’s ability to capture, manage, and process several documents at the same time in order to ensure efficient and clear workflows.
Multi-domain approach
A multi-domain approach refers to the central management and linking of several master data domains such as products, customers, or suppliers. The goal is a consistent and integrated database .
Multichannel
Multichannel refers to the parallel use of multiple communication and sales channels to reach and serve customers.
Multilayer labels
Multilayer labels are multi-layered labels with several layers placed on top of one another. They provide additional information space and enable flexible labeling.