Specialist Terms in Product Communication, Publishing Automation and Data Management
FAB-DIS (data standard)
A French data standard for the structured exchange of technical and commercial product information in the electrical, sanitary, and construction industries. It defines uniform formats for master data, prices, and media and simplifies automated data processing between manufacturers, retailers, and PIM, ERP, and e-commerce systems.
FDA (institution in the B. Braun article)
The U.S. agency responsible for food and drugs, which regulates medical devices and medications for safety and efficacy. FDA approval confirms compliance with strict quality standards and is a mandatory requirement for access to the U.S. market.
Feed management, feed management processes
The targeted management, preparation, and optimization of product data from PIM, ERP, or CMS for automated delivery to channels such as marketplaces, webshops, or print. The process ensures that product data is always delivered in a channel-specific, up-to-date, and complete form.
Field list
A structured overview of all relevant data fields and attributes within a system or data model. It defines which information is maintained, validated, and provided for downstream systems or output channels.
File format conversion
File format conversion refers to transferring data or content from a source format into a target format. It enables downstream processing and use across systems in different publication channels.
Filter (relating to products for digital touchpoints)
Digital filters enable the targeted selection and segmentation of product data according to criteria such as product range or target group, so that channels such as shops or marketplaces always deliver suitable, channel-compliant content.
Firefly
Adobe Firefly is an AI-supported creative platform for generating and editing images, graphics, and assets directly in familiar design tools. It provides license-safe content based on text prompts and accelerates creative workflows.
FOMO
FOMO (fear of missing out) is the fear of missing something. In marketing, the phenomenon is used through limited offers or exclusive content to attract attention and motivate users to make quick decisions.
Forrester
Forrester is a global market research and consulting company. It is especially known for its Forrester Wave™ analyses, which evaluate technology providers and give companies valuable decision support for digital strategies.
FTE (full-time equivalent)
FTE is an important metric for measuring work capacity, where one full-time position corresponds to the value 1.0. It helps standardize planning for team performance, personnel resources, and budgets.
FTP
FTP is a standard protocol for transferring files between client and server. It is used for uploads and downloads, for example in website updates or system integrations; today, more secure variants such as SFTP or FTPS are often used.