A cache for frequently used data that drastically shortens access times. It relieves the server infrastructure and accelerates compute-intensive processes such as data retrieval or document generation.

A browser-based platform for easily creating visual content such as graphics or presentations. It combines intuitive drag-and-drop operation, AI functions, and templates for collaborative teamwork.

A category catalog is a catalog that clearly presents a company’s offering for a specific product group or division.

The targeted planning and support of organizational change. It ensures the successful introduction of new systems or processes by actively involving employees and building acceptance.

A formal request to modify an existing system, process, or document. It records the need for adjustment, the rationale, and the impact so that decisions in project management and IT can be managed transparently.

The strategic management and interconnection of all communication and sales channels (e.g., shop, social media, print). It ensures consistent, data-based delivery of content across all touchpoints.

Channel (cross-channel); online and offline channels; channel-specific: A channel is a communication or sales path through which companies reach customers, such as a website, social media, print, or POS. Cross-channel means the connected use of several channels; channel-specific means the targeted adaptation of content to the requirements of an individual channel.

An automated text- or voice-based assistant for user interaction. Using AI and natural language processing (NLP), it answers inquiries around the clock and supports processes in customer service and e-commerce.

An AI-based large language model (LLM) from OpenAI that understands human language and generates text. It provides flexible support for content creation, programming, or data analysis and can be integrated seamlessly into existing systems.

Specialized software for creating legally compliant safety data sheets, hazardous substance labels, and PCN notifications. It enhances master data with hazard statements and is used for automated labeling processes.

Automated classification refers to the automatic assignment of products to defined categories, for example using AI. Product data such as texts, images, or features are analyzed in order to structure product ranges efficiently and consistently.

Classification standards such as ECLASS and ETIM are standardized systems for the structured description and categorization of products. They enable uniform digital data exchange between manufacturers, retailers, and platforms.

The technical foundation of virtual servers, storage, and networks for providing cloud services. It forms the scalable, location-independent basis for modern digital applications.

On-demand IT services delivered via the internet, divided into infrastructure (IaaS), platforms (PaaS), and software (SaaS). They replace in-house hardware and can be integrated seamlessly into existing workflows.

An internet-based storage service for storing and retrieving data and files regardless of location. It offers scalable, secure storage as a basis for collaborative work and automated workflows.

A long-term plan for the targeted use of cloud technologies and services within a company. It governs aspects such as security, costs, and system integration to promote scalability and manage digital transformation efficiently.

The umbrella term for the internet-based provision of IT resources such as computing power, storage, and applications. Based on virtualization and automation, it forms the scalable foundation for modern cloud services and data-driven business models.

Networked digital environments for flexible collaboration among companies, partners, and applications via the cloud. They enable real-time exchange, process automation, and the seamless integration of various services.

IT models for flexibly providing storage and computing power via the internet. The public cloud shares resources from external providers, while the private cloud is reserved exclusively for one company and offers higher data security.

Software for creating, managing, and publishing digital content for websites or portals without programming knowledge. By separating content and design, it enables simple teamwork and can be integrated flexibly into e-commerce or PIM systems.

Legal, regulatory, and internal requirements that commit companies to legal standards and security guidelines. They include data protection, IT security, and AI regulation, among other areas, to minimize legal risks and safeguard the integrity of business processes.

Binding guidelines and standards such as the GDPR or ISO 27001 that help companies comply with legal and ethical requirements. They serve to minimize liability risks and strengthen trust among customers, partners, and authorities.

Connectivity describes the ability of devices, systems, or services to connect with each other and exchange data. It forms the basis for connected processes, real-time communication, and digital services.

The consumption cycle describes the recurring process of buying, using, replacing, and disposing of products. The term is increasingly used in the context of sustainable consumption, the circular economy, and more conscious use of resources.

Content assignment is the targeted allocation of content (e.g., products, templates) to publication structures, layouts, or channels. Content is usually added to planning systems (such as flat plans) by drag and drop so that it is available in a structured, context-specific way for layout, review, and delivery. It forms the basis of content production planning.

Content contributors are internal or external people who provide content such as text, images, or videos for different communication channels. Their contributions are organized and processed through CMSs or content platforms. Clear workflow management ensures quality, consistency, and efficiency in content production.

Content mapping refers to the strategic allocation of content to touchpoints along the customer journey. The goal is to provide the target audience with the information they need at the right time and in the right channel, from initial contact to customer loyalty. This forms the basis for consistent, personalized communication.

Content syndication is the targeted multiple distribution of digital content (e.g., product data, articles, or videos) via external platforms, channels, or partner pages. Content is provided in full, in excerpts, or as teasers to increase reach, generate new leads, and efficiently scale brand presence in digital commerce.

The conversion rate measures the percentage of users who perform a desired action, such as making a purchase, registering, or filling out a form. As a key metric in digital marketing, it shows how effectively content, channels, and user guidance are aligned. A high conversion rate indicates relevant content and an optimized user experience.

A CPQ system (configure, price, quote) is a software solution that automates the sales process for complex products or services. It supports the configuration of suitable product variants, calculates prices including discounts, and quickly creates error-free quotes. Often connected to CRM and PIM systems, it ensures consistent data, especially across large product ranges.

CRM systems (customer relationship management) are central software solutions for managing and analyzing customer relationships. They structure customer data and interactions and support sales, marketing, and service in personalized communication. Integration with PIM and ERP systems enables data-driven decisions and a seamless customer experience.

Cross-references (cross-references in documents and interactive PDFs that are generated automatically) : Cross-references are links within a document or interactive PDF that point to other content or sections. They can be updated automatically when content changes.

Customer centricity refers to the consistent alignment of content, processes, and technologies with customers’ needs. The goal is relevant, personalized, and consistent experiences across different channels.

Customer data includes information about existing and potential customers, such as master data, purchase history, and interactions. Customer data analysis evaluates this information to understand customer behavior and optimize marketing, sales, and customer relationships in a targeted way.