The role of PIM and database publishing in digital transformation

Imagine being able to present your customers and business partners with a perfect Golden Record that shows your company and products in the best light. What if you could present this golden record not only online, but also in printed form on paper?
In our presentation, we will take you on an exciting journey into the world of PIM and database publishing and show you how these two technologies work together to help you optimize your business processes and save valuable resources. And this is not just pure theory but with a best-practice approach based on the company STRACK NORMA, leading manufacturer of standard parts for the tool and die industry.

Leon Huperz

Leon is a trained businessman and has dedicated himself to the topic of PIM. Every day he deals with innovative topics and megatrends, which is supported by his part-time studies in business administration. As a PIM consultant in the CX area of valantic, Leon helps to present the customer with the greatest possible benefit in the PIM environment. From individual consulting to PIM evaluation, Leon is available to the customer as a contact person. In doing so, he is confronted with new challenges and topics around PIM as well as PIM-related topics on a daily basis.

Melisa Sakar

With Strack: since August 2022
Area: DTP / Marketing
Focus: Creation of templates, PIM
Studies: Completed studies (Bachelor of Arts) at the University of Applied Sciences in Bremen
Field of study: Applied business languages and international business management - China
Focus: Chinese, Marketing

Elina Flaum

Studies : Completed studies - Bachelor "Business Informatics" (FH Dortmund)
With Strack : since 12 years
Area: Marketing
Main focus: PIM support, database maintenance, creation of CAD data, support and maintenance of webshop / website