Rethinking Print - the Strategic Relevance of Print in Omnichannel Communication

Print publications are once again becoming a relevant component of the customer journey - according to a recent Simio study, this is a surprising discovery for many marketing managers. In his presentation, Jürgen Burger will provide insights into the ongoing development and highlight trends in future product communication.

About Jürgen Burger:

Jürgen Burger has been in the field of product information management for more than 20 years. In 2019, he founded the independent analyst and consulting company Simio, which occupies a special position in the market: Together with his partners, he regularly analyzes the various software providers and monitors market developments; the knowledge gained provides consulting support to customers in improving their product communication. Particularly important to him is a holistic view of the respective topics and a value-based approach.