Best practices with opportunities and limits of automation

Marketing and publishing processes can be used as a guide for step-by-step implementation. These include: Content-first concepts, AI-supported automatic content and layout creation, Programmatic Printing and the central control of digital advertising channels.

About Ira Melaschuk:

Ira Melaschuk is the owner of the consultancy Melaschuk-Medien and publisher of specialist publications in the fields of IT, marketing and ­communication, publishing, web-to-print / publishing and cross-media.

The focus of consulting is on requirements analyses and system selection consulting for companies from industry and commerce, banks, insurance companies, public institutions, agencies, IT and media houses.

The approach is methodical, transparent, consistently vendor-neutral and oriented to the individual requirements of the customer. Knowledge is kept up to date through a broad-based, constantly active communication network with manufacturers, users and experts.

Specialist publications include the interactive market overview Web-to-Publish on the expert portal Melaschuk-Medien.de and the specialist book "Web-to-Publish|Web-to-Media: Ways of cross-media media production", which has established itself as a standard work and is used as basic literature at universities and educational institutions.