Print & sustainability: decision-making on multiple levels

In the print sector, the topic of sustainability is largely focused on ecological sustainability. Unfortunately, the wrong conclusions and decisions are often made - partly out of ignorance.

Other important attributes for sustainable print production are the aspects of economic sustainability and sustainable impact. This is not where it gets less complex, but where it gets mega-exciting, because here we are not just talking about a good ecological conscience, but hard facts in terms of sustainable impact on recipients. Not to mention the fact that print products do not require a double location in or that a disproportionate number of "ad blockers" are active.

The presentation will provide an overview of the many bases for deciding why print definitely belongs in a multichannel strategy.

Rüdiger Maaß