Our lives are becoming increasingly complex. New technologies are emerging alongside tried-and-tested ones, but they are not replacing them completely. And we also want to respond as individually as possible to the different customers - to name just two examples from which major challenges arise: Making decisions today that will withstand the uncertain demands of the future.

Stephan Born and Horst Huber identify which fundamentals are essential and where there is a need to adapt working methods in order to meet this challenge with flexibility and ensure future business success.

About Stephan Born:

Stephan Born has worked for many years as a manager in the print sector and now consults with his colleagues to numerous European organizations in the areas of data management, MDM, PIM and publishing. His passion is enabling success by leveraging strategy and extracting value from data.