Being relevant - or what customers and consumers expect in 2040

This presentation connects social trends with technological developments and their impact on marketing and strategy. With practical use cases, it provides valuable insights into expert experiences with major retail brands.

About Tatiana Okutina

Tatiana Okutina has two MBA degrees in International management and in Marketing and Sales, and she is certified in Customer Experience Management. As marketing head she has developed marketing strategies for OBI Russia, M.video, some other Russian brands and for Leroy Merlin France. She has a solid background in digital and omnichannel transformation.

About Kristin Kain

Kristin Kain has always been passionate about innovation and how technology impacts the customer experience and future growth of businesses. She has 30 years of experience in how technology innovation and business development are connected in companies such as Weltbild, Bertelsmann, METRO Group, Obi, Shell and others. In her projects with global brands, technology companies and investors, she supports the further growth of print in omnichannel marketing.