From rabbits and hedgehogs - the race between data and print

How can today's technology trends be transformed into competitive advantages? Using the Hoffmann Group as an example, current trends are examined and their suitability evaluated. What is contemporary master data management and what is it all for? How can software support people in the necessary processes? This is where theory meets practice - or in other words: When reality kicks in!

Jürgen Mayer

Stefan Reinhardt