Score internationally with a PIM
Different media formats in a global omnichannel communication strategy...
About Christian Broel
Christian Broel has been working at B. Braun for more than 30 years. He is responsible for Product Information Management for the B. Braun Group within the Global Marketing & Sales Service department. As a PIM evangelist, he has been advocating for an omnichannel product communication strategy for years. He advises and supports global and local teams on efficient, sustainable and consistent product communication across all channels and touchpoints, while also taking into account regulatory and legal requirements.