The bofrost*story: One source, one solution - the key to efficient advertising print production.

The family business of bofrost* was founded in 1966 and is headquartered in Straelen on the Lower Rhine region in North Rhine Westphalia, Germany. As the European market leader in direct sales of ice cream and deep frozen specialty foods, their portfolio includes an impressive 251 branches in 12 European countries. For superior customer communication, the diverse range of products with varying product data, images, recipes, descriptions and more must be presented in a series of print advertising materials, among other things- ultimately creating a truly monumental task.

Throughout the presentation, bofrost* exhibits how they master this task together with Laudert and 4ALLPORTAL. For example, a central PIM system serves as the linchpin of a modern, process-oriented architecture. In the consolidated platform 4ALLPORTAL, all relevant product data from all countries flow together as master data management. A uniform publication creation process for all departments based on highly automated catalog templates in the priint:suite ensures an accurately automated, internationalized and efficient catalog production process.


  • Learn how a company like bofrost* successfully masters one of its biggest challenges in advertising print production
  • The importance of what consistent data maintenance and approval means for the customer
  • The advantages of consolidating data into just one platform
  • The importance of an efficient and automated promotional material production process
  • Insightful tips on how to adapt a bofrost*type method for your own company
  • Discover how innovative process efficiency can increase employee and overall customer satisfaction

For more than 55 years, bofrost* has stood for first-class quality, outstanding service, and above all, individual advice. 4.3 million customers (some 2.3 million of them in Germany alone) appreciate the closed deep-freeze chain and first-class freshness which comes with a guarantee of purity and great taste.

Michael Giesen

Michael Giesen has been with Laudert GmbH + Co KG, Europe's most effective partner for holistic product and brand communication, since 2010. As department head of IT consulting, he has a comprehensive market overview in the areas of PIM and MAM with a focus on automated and web-based print production. He has already successfully managed projects for customers such as ABUS, Brillux, CLAAS, E/D/E, Grohe AG, Grundfos, Blanco as well as Jack Wolfskin. With his consulting expertise, Michael Giesen forms an essential interface between the areas of media production and media IT for customers, partners and Laudert employees.

He has been working in the media industry for over 20 years since completing his studies in media informatics at the Westfälische Hochschule with a six-month stint abroad in Australia.

Dominic Vieregge

As Director of Service Operations, Dominic and his team ensure that the 4ALLPORTAL is introduced successfully and sustainably at customers such as Klosterfrau, Red Dot, Teekanne, ProSiebenSat.1 Media and Cewe. In addition to providing sales support in complex DAM and PIM projects, he accompanies the Customer Success Team in ensuring that every 4ALLPORTAL customer receives satisfactory support from the initial consultation to the update.

Michael Giesen

Thomas Borkowski

Dominic Vieregge