Facet Catalog - Thinking Catalogs Digitally Consistently
B-to-B catalogs are a successful conversion tool in digital communication and are an indispensable part of everyday life. However, they are changing and must be seamlessly integrated into digital communication. Artur Wozniak-Feldmeier reports on how Wago uses facetted catalogs and what advantages result from consistent digitization. Horst Huber brings his strategic perspective to this session. The presentation offers enough space for questions from the audience. Moderator of this session is Thorsten Hamann.
Artur Wozniak-Feldmeier, WAGO
Since 2005, Artur Wozniak-Feldmeier has been involved with all topics related to product information at WAGO. His field of activity ranges from data model, maintenance and translation processes to publication in all channels. With the invention of a facetted approach for highly flexible, fully automated catalogs, a new era in catalog generation was entered in 2016 with Arvato and WERKII. This provided ideal support for WAGO's "Customer Centricity" corporate strategy. This approach was also used to implement other innovative touchpoints such as drawing robots, product variant creation, packaging layouts, individual data sheets on demand, and much more.
Horst Huber, priint Group
Horst Huber is a pioneer in the field of system-supported publishing. His deep knowledge in the areas of cross channel marketing, process optimization, database publishing/web-to-print, bench marketing, potential analysis results from more than 25 years of project experience in retail, mail order and industrial companies.