Laudert Let's Connect! with Victorinox and the Koch Group


Victorinox AG (Schmiedgasse 57, 6438 Ibach-Schwyz, Switzerland)

New perspectives for efficient product communication

At the Let's Connect! you can learn at first hand how the long-established Swiss company Victorinox and the KOCH Group were able to optimize their cross-channel strategy by using database publishing. Plus: Why print media continue to play a decisive role in product communication.

Look forward to an exciting day and an inspiring exchange of experiences with industry experts.

In addition to the two best practices from Victorinox and the KOCH Group, you can also expect a visionary lecture by Horst Huber on the subject of pri(i)nt.
MacGyver and the Swiss Army Knife: Who can't remember MacGyver, who had to go through great adventures every week - alone with his mind and a Swiss Army Knife in his pocket. The integration of print touchpoints into digital communication also presents marketing with new challenges every week. Armed with the will to change and a powerful publishing tool, the adventure "digital transformation of the print channel" can begin.

Horst Huber, Founder & CEO of WERK II, gives an outlook on how the priint:suite will develop. Practical examples will show how far the digitalization of the print channel has progressed and what advantages and potential await after the adventures that have been achieved.

You can find more information, the agenda and the possibility to register here. The registration deadline is September 20, 2019, and since places are limited, the registration is not valid until it is confirmed.