Read about it first in the priint:blog
Scoring internationally with a PIM. In conversation with Christian Broel from B. Braun
Thousands of product information items, global playout and different media formats. At B. Braun SE, …
How to Master Your Programmatic Print Campaigns in E-commerce
Where does programmatic come from, how do you transfer this successful tool from online marketing to …
prodexa PIM - Product information is our thing!
Data is the new oil! Originally this quote by author Kiran Bhageshpur from 2017 is more current than …
"Digitization, A Matter of Attitude"
Incredible but true, for over 25 years the print and media industry has been talking about the …
How Print Embraces Digital Marketing
If you follow the reports from various German retailers such as OBI or Rewe, you could start to …
Customer Experience Meets Supply Chain
Take your chance and bring the aspect of customer experience into the supply chain. With the …
Social Media in the B2B Marketing Mix
The last post was primarily about why a B2B company should be on social media and why social media …
"Thorsten, what does a senior consultant actually do?" Thorsten chats with Verena
Thorsten Rock, Senior Consultant, has been working for the priint Group | WERK II for many years. In …
What Does Apple's Newton Have to do With Programmatic Printing?
I asked this question during my presentation "Programmatic Print - Hope for an Entire Industry or …
Making Tables Cool Again
Tables do not have a good reputation among many designers. Only tie-wearing number crunchers use …
Why Dynamic Publishing Projects Fail
The importance of product data in modern marketing processes, especially in dynamic publishing, is …
From Work Frustration to Work Flow - Designing Print Productions More Proficiently with BPMN
What brings us closer to the ideal of the "catalog at the push of a button" and helps to make …