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January 5, 2024

Context is king: personalization is the key to customer loyalty

The buying experience has become a central element of the sales process. After all, it is no longer …

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December 11, 2023

The key role of PIM systems in corporate sustainability

In today's business world, where sustainability and transparency are critical, Product Information …

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December 7, 2023

Sustainability is not a battle discipline: the decision for digital or print must be made on multiple levels

The enormous discrepancy in the communications, media and printing industries between cooperative …

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December 1, 2023

Being relevant – what customers and consumers expect in 2040

Institutes are concerned about what society will look like in the future. Companies want …

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December 1, 2023

Sustainability

Sustainability is of strategic importance in the graphic arts industry, as it encourages companies …

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November 29, 2023

InDesign for true design - the rest comes from the database

The use of innovative technologies has transformed the catalog creation process in a significant …

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November 20, 2023

The transformation of price book production at Hansgrohe

The history of Hansgrohe, a renowned manufacturer from the sanitary segment, is characterized by …

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August 23, 2023

Seamless Synergy: Mastering Omnichannel Product Marketing

Given the blurring line between online and offline channels, an omnichannel strategy is important to …

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August 21, 2023

Crossing into international markets

The considerations of taking your business across borders is one that will keep many CEO, CSO and …

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August 16, 2023

Is PIM your new number 1 sustainability tool?

There was a time when sustainability was often seen as a buzzword. Terms like “transparency” and …

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