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“Sock-cess” story: optimized product image workflows and omnichannel delivery at Kunert
Kunert is a long-established company specializing in high quality legwear for women and men. In …
The role of PIM and database publishing in the digital transformation
In the world of customer experience, sustainable product data management, e-commerce, digital …
Rethinking print: the strategic relevance of print in omnichannel communication
With the title PRINT. NEW. THINK. an independent study on the current positioning of print as a …
From the slipstream into the fast lane: revolution in catalog production at ROTHENBERGER
Dive into the world of semi-automated catalog creation. At ROTHENBERGER, this pragmatic approach, …
Data sheet versus catalog = symbiosis of both
In recent years, customer needs have changed significantly, and WAGO has actively responded to these …
The future of creativity
This article takes a look at the current and future developments in the creative industry from …
Agile and successful in omnichannel commerce and PXM: NovaDB and the “Nova Driven Business”
In the vibrant world of digital commerce, agile solutions are are essential to maintain efficiency. …
Social media and its myths
Today, it's nearly impossible for any company to ignore social media marketing. Social media has …
Context is king: personalization is the key to customer loyalty
The buying experience has become a central element of the sales process. After all, it is no longer …
The key role of PIM systems in corporate sustainability
In today's business world, where sustainability and transparency are critical, Product Information …
Sustainability is not a battle discipline: the decision for digital or print must be made on multiple levels
The enormous discrepancy in the communications, media and printing industries between cooperative …
Being relevant – what customers and consumers expect in 2040
Institutes are concerned about what society will look like in the future. Companies want …