Read about it first in the priint:blog
Transformation of the product journey at ASSA ABLOY
The story of the transformation of the product journey in communication at ASSA ABLOY, a worldwide …
Implementation of MACH principles in the product data context at HellermannTyton
Manufacturer HellermannTyton is collaborating with nexoma to master the challenges of modern data …
Of rabbits and hedgehogs - the race between data and print
The Hoffmann Group, a long-established leader in quality tools, factory equipment and personal …
Product and Commerce Strategy
Today, everyone knows that companies cannot escape this change in behavior, and a large global …
KPI-driven product data strategy: maximizing success with product data along the product data value chain
In today's digital economy, effectively managing and optimizing product data is critical to a …
With “Explosion and Simplification” to the digital information supply chain
What do Leonardo da Vinci and the Exploded View model from foryouandyourcustomers have in common? …
Calm-posable commerce: soothing the storms of commerce platforms
The eCommerce market is in constant motion. New technologies and architectures arise on an …
priint:day - Innovations once again? I can‘t take it anymore.
When we look back at the last century, it becomes clear that innovation has completely turned our …
Puzzle for publishers: catalog construction kit from SSI Schäfer Shop
For more than 40 years, SSI used a catalog of up to 1,500 pages to promote its extensive product …
The future of product marketing
Welcome to the future of product marketing: where innovation rewrites the rules of the game!
Learning to make decisions
Decisions are essential for the functioning of organizations. Even the founding of a company is a …
Moving past B2B & B2C: the era of B2H!
“20 years ago in one of my first marketing job interviews I was asked how I see the difference …