Future Ready PXM: From Creation to 36% More Conversions in Omnichannel

In today's interconnected world, managing product information is the key to success. Customers expect not only accurate and comprehensive data, but also seamless delivery across all channels. With future-proof Product Experience Management (PXM), companies can avoid abandoned purchases and increase conversion rates by up to 36%.

The evolution of product data

Managing product data began in the early days of IT in enterprise resource planning (ERP) systems. These systems were primarily designed for process-oriented tasks such as merchandise management, manufacturing or logistics. Product information was often treated as a secondary matter and stored decentrally in different modules or Excel files. However, with the advent of digital commerce, it became clear that these structures were no longer sufficient.

This marked the birth of dedicated PIM (Product Information Management) systems. PIM has developed from an administrative tool into a central building block of modern corporate architectures. Today, these systems go far beyond the provision of data and are closely integrated into comprehensive ecosystems. They link product, customer and location data, creating a “single source of truth”. This not only serves efficiency, but also as a basis for innovative applications such as automated marketing processes or integration into sales channels. The ability to provide data consistently and in real time accelerates processes and greatly improves data quality.

Modern ecosystems for digitization

Globalization, sustainability and digitization have rapidly changed the demands placed on companies. This requires dynamic, cloud-based ecosystems that connect them with external partners, suppliers and marketplaces.

Modern PIM systems avoid media disruptions, improve data quality and increase efficiency in data processing. At the same time, companies can react flexibly to market demands. One example is the Digital Product Passport (DPP), which promotes transparency and traceability. Modern ecosystems also make it possible to efficiently fulfill compliance requirements and optimize supply chain management. This enables companies to react more quickly to legal requirements and reduce costs.

Shopper Intelligence: Decoding user behavior

A multi-domain approach is essential not only for managing different data domains such as product, customer or location data, but also for meeting the increasing demands for granularity. Modern business requirements demand ever more refined data models, as simple extensions with additional attributes are no longer sufficient. A granular data model is necessary to map complex product information such as sustainability data, packaging hierarchies or product-specific regulations. This depth and accuracy not only ensures compliance with regulatory requirements such as the DPP, but also enables targeted personalization and optimized delivery across multiple channels.

The importance of data quality and content

Incomplete or inconsistent product information leads to abandoned purchases and a loss of trust. Customers expect detailed information, high-resolution images, 360° views and videos. Especially when it comes to industries such as electronics or fashion, realistic representations and comparison options are crucial.

This is where enhanced content plays an important role. Studies show that optimized content can increase conversion by up to 36%. Tools such as Digital Shelf Analytics (DSA) help to analyze content and optimize it in a targeted way. Companies that invest in enhanced content can enter new markets faster and build trust. High-quality content not only improves the customer journey, but also helps to strengthen brand perception in the long term.

Automation is another key. AI-supported systems create content faster and in a more personalized way, reduce manual effort and ensure consistent information delivery. Companies benefit from lower costs and higher efficiency. In addition, automation makes it possible to conduct data-based A/B testing to determine which content performs best. This allows marketing budgets to be used more effectively.

A real-world example demonstrates success

Companies that rely on modern PXM achieve measurable success. A manufacturer of toy figures automated its data infrastructure to provide product data faster and improve its quality. Performance tools provided insights to optimize content and sustainably increase conversion. These improvements led to a significant increase in customer satisfaction and improved efficiency in content production.

Digital infrastructures and the illusion of progress

The key to sustainable success

A future-proof PXM is the key to digital transformation. It combines innovative technologies with well-thought-out strategies and creates the basis for a consistent and engaging customer experience. Companies that rely on flexible data ecosystems, personalized content and powerful analytics tools will gain a competitive advantage. PXM is more than a technical solution – it is a mindset that allows companies to be agile and customer-centric. It offers the opportunity to differentiate themselves in an increasingly digital market and achieve sustainable growth.

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