Strategic partnership for modern publishing: Bertsch Innovation meets priint Group

The demands on product communication are growing rapidly. Today, companies must serve more channels, deliver content faster, and provide personalized and customized information for international markets. Traditional processes quickly reach their limits. This is exactly where the strategic partnership between Bertsch Innovation and the priint Group comes in. Together, we create solutions that redefine efficiency and flexibility.

The mediacockpit platform developed by Bertsch serves as the central system for product and media data, while the priint:suite and priint:cloud publishing solutions create a continuous workflow that enables companies to create publications automatically and consistently. Mediacockpit works as a “single source of truth”, ensuring that all data is verified and up to date. The priint:suite automates complex publications such as catalogs, price lists or extensive data sheets directly from live data and with seamless integration into Adobe InDesign, Illustrator and Express. This allows even extensive projects with many language versions and variants to be implemented much faster without restricting creative freedom.

priint:cloud, on the other hand, is a lean, cloud-based service that generates PDFs and other documents from data and templates in a simple and scalable manner, is CD-compliant and without requiring any special DTP expertise. Documents can be created automatically with a single click or via the API, even when many users are working with them simultaneously.

The cooperation between Bertsch Innovation and priint Group brings two worlds together: first-class data management and leading publishing automation. Mediacockpit ensures that all product information, media and translations are available centrally and consistently. The priint:suite and priint:cloud use this data to create publications in record time - from complex catalogs to on-demand data sheets. Close integration creates a seamless process that reduces errors, speeds up workflows, and takes brand communication to a new level.

This partnership is especially useful for companies that manage large product portfolios and distribute their content across multiple channels in both the B2B and B2C sectors. Manufacturers, retailers, and brands with international markets especially benefit as they can automatically create their publications in different languages and variants without having to build up additional resources. Sales organizations that need to respond quickly to customer inquiries also benefit from the ability to provide CD-compliant documents in real time. In short, organizations looking for efficiency, scalability, and consistency in their product communications strategy have a great opportunity available.

The partnership between Bertsch Innovation and priint Group is more than just technical integration - its a strategic lever for companies that want to future-proof their product communication. Those who rely on this combination lay the foundation for growth, internationalization, and a highly efficient omnichannel strategy.