The ROI at it’s highest level
So often, enterprise software projects start with a carefully constructed business case demonstrating how much return on investment can be gained from implementing the project. Usually, months or years later, stakeholders are left with trying to measure this return based on a number of soft process improvements or hard to measure results. What is often missing is what is described as “Hard ROI” – costs that can be saved or revenue that can be attributed directly to the project. Today, these projects are often confined to the digital world where it is seemingly easier to deliver the personalized experience that modern customers demand. Print works with many customers who are planning to or have recently implemented large scale systems like Product Information Management (PIM) or Customer Experience Management (CXM/CEM) solutions.
Often the ROI associated with enterprise software projects falls into the soft ROI category. Everyone knows that implementation is the right decision and will provide efficiency to the organization but that doesn’t make the project any less difficult to quantify. Conversely, when we look at the often forgotten and ignored publishing processes that enterprises support it’s easy to recognize clear and documentable ROI through modernization. By implementing a combination of software and modern business concepts to old school processes organizations can often produce a level of ROI that often justifies a partial or large-scale PIM or CEM project.
Priint software has been utilized by hundreds of organizations to save measurable time and money in the creation and production time of product marketing materials
For example, a large manufacturing company currently spends more than 18 months creating their annual product guide. A quick modernization calculation indicates a large opportunity for significant savings. Reviewing their proposed new process reveals that the 18 month production should take just 4 weeks with their revised automation publication process. This drastic time savings creates a tremendous opportunity for the manufacturer to add customer touchpoints and publications to their existing marketing strategy. This change alone will provide enough savings to pay for the entire project within 1 lifecycle.
Organizations who still publish traditional catalogs can greatly benefit from these projects. Many organizations waste resources producing full catalogs when the intended recipient is only interested in a fraction of the content. The result is customers needlessly leafing thru pages of content before finding exactly what they’re looking for. Legacy publishing processes made it virtually impossible to target content on any significant level.
At Priint we ask all the time why a catalog is 1000 pages when a customer only cares about 100. Using modern technology, publications can create a personalized and targeted customer experience that will drive revenue while creating tangible savings in printing costs. Combined with a 70-80% decrease in creative and layout time, ROI becomes very high very quickly. Some organizations can fund their entire PIM project simply through modernizing and automating their publishing processes.