Priint goes East
WERK II makes the next move in the globalization strategy with founding priint Japan
Japan is the third largest economy in the world and one of the largest markets for print and publishing applications with traditional companies. All the more reason to make the next move in the globalization strategy with founding priint Japan.
Horst Huber, founder and CEO of WERK II:
"We operate with key global players in the content area, such as SAP Hybris, Informatica and riversand as well as traditional printing and publishing companies. Japan is the third largest economy and one of the largest printing and publishing markets worldwide. It is only natural to introduce our solutions there with our many years of experience in print automation and optimization of catalog production in Europe. Reinforcing our growing market expansion, four years ago we formed priint US, whilst last year the French subsidiary priint France was established so now with our introduction in the Asian market, we have taken important steps in executing our globalization strategy."
Kay Puffer of WERK II from Germany:
"The high quality requirements of Japanese industry regarding print publications are recognized and fully supported in terms of automation and complexity. This confirms the technology leadership and innovative capacity of our priint:suite."
Wataru Tada, CEO priint Japan:
"With the establishment of priint Japan we look forward to meeting with the many players in the Japanese print market at DRUPA 2016 in Düsseldorf, Germany. WERK II will be well represented at this world trade fair for print media as well, as a leading provider of German publishing technology."
PAGE Show Tokyo
priint Japan was represented at the PAGE show Tokyo in February with a stand. Numerous contacts were made and the technology leadership and innovative capacity of priint:suite could impressively be demonstrated.