Read about it first in the priint:blog
42 and the Mother of All Marketing Questions
For the 12th time, I had the honor of presenting the keynote at priint:day – an honor and a pleasure …
Canva and Adobe Express: The New Game Changers in Agile Marketing
What previously required months of training and expensive software is now just a few clicks away. …
The Evolution from PIM to PXM
The panel discussion on the further development of Product Information Management (PIM) into Product …
The Product Experience Revolution - Embracing Sustainability in Consumerism
How often does your phone slow down when a new version drops? Or a new shirt disintegrates within a …
Being Attractive – Or What Retailers Will Offer in 2040
The retail industry has changed rapidly over the years. New technologies and market conditions mean …
Challenges and Opportunities – Successfully Establishing Your Business in the Japanese Market
With its significantly larger continental neighbor, China, often dominating the business headlines …
Digital Product Passport (DPP) - A Guide
The Digital Product Passport (DPP) is an innovative concept that changes the way information about …
E-Commerce: More Than A Simple Sales Channel
Today, purchasing decisions begin online, even if the purchase is made in a store. E-commerce plays …
From the Heart to the Shopping Cart: Family, Memories, Emotions and... Product Data?!
Phrases such as “Data is the new gold” or “Data maintenance has rarely been as important as it is …
Efficiency Through Intelligence: How AI is Transforming Leadership
Managers are facing ever greater demands: Meetings, conflict management and operational tasks take …
Good Employees are Missing and Product Innovation is Slow – Help Us!
What can we do to get the right talents for the company and then keep them? Often the answer is to …
B. Braun: Scoring Internationally with a PIM
B. Braun SE, a leading global medical technology company, uses a sophisticated product information …