How Generative AI is Changing E-Commerce!

Since the introduction of technologies such as ChatGPT two years ago, we have been undergoing a disruptive change across all industries. Generative AI is not a passing trend, but a technology wave that will also permanently change e-commerce.

The technology offers enormous opportunities to increase efficiency, rethink customer experiences and optimize monetization. Generative AI has the potential to fundamentally change the way we do digital commerce.

In his presentation, Johannes Sommer, CEO of Retresco, will use examples and solutions to show how generative AI is already changing e-commerce today, where the industry stands and where it could be heading.


Johannes Sommer has been CEO of Berlin-based AI specialist Retresco since 2013. Under his leadership, Retresco implements cross-sector automation projects in the field of generative AI. Its portfolio ranges from AI-based content creation to successful topic management and individual AI customer projects.

Johannes Sommer