From the heart to the shopping cart: family, memories, emotions and... product data?

Products are more than just the sum of their properties. We associate experiences and emotions with their use or application. Marcus Person provides us with some ideas on how to make these individual relationships with products tangible both online and offline. As we know, important information or the right inspiration in the proper context are the basis for a sustainable relationship between customers, retailers and manufacturers. 

 

With his intuition for people's needs, Marcus Person, Managing Director at hmmh, has been successfully bringing together the right experts for years to solve the challenges of the industry in a targeted and far-sighted manner. His expertise, way of thinking and motivation always serve as an inspiring way of thinking outside the box.