Digitalization of the price labeling process: A balancing act between Automation and Personalization

The keynote of Christoph Büttiker introduces the somewhat special use case of priint:suite at Möbel Pfister AG, the biggest specialist furniture retailer in Switzerland. The focus topics are data quality, user acceptance and the tradeoff of automation versus personalization. The priint:suite project at Möbel Pfister AG had to overcome a lot of hurdles. The resulted learnings and mastered difficulties are presented transparently to offer added value for the audience.

 

Christoph Büttiker works at Möbel Pfister AG within the IT department since 2022. His responsibilities include the business analysis, data management (MDM and PIM) and the agile software development of various business applications. Before, he worked at Bosch Power Tools Accessories as a PIM/MAM Manager, operating the PIM and MAM applications and developing the PIM data models. With an academic background in economics and IT he is mostly pivoting between business and technology.