Score internationally with PIM

At B. Braun SE, a sophisticated product information management system is used for thousands of product information items, global playout and different media formats. Christian Broel, who has been working in global marketing & sales service at B. Braun SE for more than 30 years and is also responsible for the PIM system there, explains how these challenges can be overcome.

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Christian Broel has been working at B. Braun for more than 30 years. He is responsible for Product Information Management for the B. Braun Group within the Global Marketing & Sales Service department. As a PIM evangelist, he has been advocating for an omnichannel product communication strategy for years. He advises and supports global and local teams on efficient, sustainable and consistent product communication across all channels and touchpoints, while also taking into account regulatory and legal requirements.