STIEBEL ELTRON - Future-proof thanks to a central PIM system

International PIM rollout as the basis for digitization and growth

With annual sales of around one billion euros and around 5,000 employees, STIEBEL ELTRON is one of the market and technology leaders in the field of renewable energies, heating and building technology. The strong international growth of the group presented STIEBEL ELTRON with the challenge of processing product data and media assets not only for different channels, but also for different markets and languages.

In our presentation, Patrick Stein, Head of IT Organization at STIEBEL ELTRON, and Marcel Machoni, Senior Consultant at SQLI Germany, will tell you how the group has managed to give its international production sites and sales companies access to centrally managed product data in real time thanks to a PIM solution that has been rolled out across the group.  

Patrick Stein

Head of IT Organization at STIEBEL ELTRON, Product Owner of the Hybris PCM Project

After studying political science and training as a state-certified business IT specialist, Patrick Stein has been working in various positions at STIEBEL ELTRON since the beginning of 2010. After starting as SAP project manager, becoming IT partner manager and only a few years later team leader, he is now head of IT organization since 2017 and managed various SAP projects and successfully implemented IT systems.

Marcel Machoni

Senior Consultant and Product Owner E-Commerce and PIM/MDM at SQLI

Marcel Machoni has been with SQLI since 2015. He earned degrees in electrical engineering and computer science and worked in various positions in digital agencies. Over the years he expanded his expertise in e-commerce, PIM and DAM projects in a wide range of industries. At SQLI, Marcel's primary role is Senior Consultant and Product Owner E-Commerce and PIM/MDM, but he also has projects in which he acts as Agile Coach and Scrum Master. For 5 years he has also been accompanying companies and teams in change processes with people as the focus.

Marcel Machoni

Patrick Stein