PRIINT:SUITE IN THE RETAIL SECTOR
priint:suite can be used as a print catalog system or as the print component of e-commerce platforms which is just one of the reasons why leading PIM and e-commerce manufacturers rely on the print components of priint:suite. With functionalities for individualization, personalization and on-demand rendering of analog and digital publications, priint:suite paves the way for the further development of offline communication in the retail sector.
The challenge
Brick and mortar retailers have been worst hit by the digital transformation and purely e-commerce companies like Amazon exert considerable pressure on their already strained bottom line. Consistent multi-channel communication and an omni-commerce strategy help these retailers to secure their existing market position and develop new business. The dovetailing of online and offline communication plays a decisive role.
The change management task of consistently aligning communication towards a multi-channel strategy is enormous. Print processes that have been established over decades must be integrated into e-commerce business processes. The role of print is changing dramatically: from the main communication channel to an individualized, intelligent impetus medium.
priint:suite in trade
priint:suite can be used as a print catalog system or as a print component of e-commerce platforms. Leading PIM and e-commerce manufacturers rely on the print components of priint:suite. With functionalities for individualization, personalization and on-demand rendering of analog and digital publications, priint:suite paves the way for the further development of offline communication in the retail sector. For example, the easy integration capability of priint:suite facilitates the direct integration of publishing components into the commercial systems, preventing process and media disruptions.
Specialist suppliers and leading commercial enterprises use priint:suite in their daily print communications.
