BrandMaker and WERK II have announced a strategic partnership.
BrandMaker is the leading European supplier of technologies for Marketing Resource Management (MRM) and Marketing Process Optimization (MPO). Users of BrandMaker’s MRM solution can link up to the database publishing component of priint:suite, created by WERK II. Large publications like product catalogues can thus be produced much more easily. Market and/or product communications can be planned, implemented and monitored using a single database and integrated processes.