About WERK II
Today many people are asking: “Why has print survived at all?” And: “What does priint have to do with print?” In today’s online-dominated world, the print medium is experiencing a dramatic change. Print is being eclipsed by online and mobile media as the main means of communication. But these media cannot fully replace print when it comes to its specific strengths: availability, robustness and strong initial appeal. For this reason print remains an essential element of cross-media communication. And a revolutionary new form of the print medium – New Print – holds tremendous potential for improved communication, efficiency, adaptability to markets, image creation and cost savings.
Rome was not built in a day, of course. The same is true for print: in the coming decade Old Print and New Print are certain to coexist side by side. But the demands on printing will increase in both worlds. Tools for creating print media will have to be more powerful, more scalable and more flexible. Practical know-how about optimized printing, embedded in a cross-channel strategy, will be essential.
For this reason WERK II specializes in the print channel. As a software developer and consultancy it focuses on the future of the print medium while keeping a close watch on present-day demands. As a know-how distributor it develops standard software for system-based print publishing. Its customers and partners not only get powerful software components, they benefit from 20 years of experience in projects with more than 300 customers.
In recent years priint:suite with its main product priint:comet has become a leading software component for database publishing. Approximately 80% of German standard PIM suppliers use priint:comet to generate printed products. Globally, the figure is greater than 50%. Today more and more content system suppliers rely on the leading standard components in priint:suite.